How we’re seen by others
“I work with sports people to change their mindset, improve the relevance of training and fulfil their potential to become the best in the world. That’s what I do.
Dair have a unique combination of understanding, intuition and capability to create the ideal brand, structures and deliverables required by a high performance environment. That’s what they do.”
“Dair’s grasp of the needs of a high performing environment, particularly in the context of coaching, has contributed significantly to a number of initiatives and programmes within England Cricket’s Elite Coach Development Programme. All of which are key in maintaining our position as the benchmark for world cricket in coach development.”
“Dair have been pivotal in the creation and implementation of our elite brand, which has changed how we operate, behave and interact. Their expertise of ‘elite’ has been crucial in ensuring that we sustain our position as world leading.
During this time, Dair have been our key partner and they have been instrumental in the design and delivery of a range of performance based programmes and initiatives.”
One of the core strengths of the Lions brand are the tales that the brand provokes. However, this strength had also become a weakness as every sports follower had their own interpretation of what the Lions meant to them.
“Undertaking one of the most important projects in our history Dair have been invaluable partners. Their efforts and achievements in helping us define and articulate the Lions brand, from its essence to application, has made them a key partner as we seek to further expand the impact and influence of the Lions in world sport.”
“Dair have a rare ability to create content that has the power to effect meaningful change – blending their insight of the coaching and performance environment with outstanding production, whilst respecting my values.”