Sports Performance
Consultancy

Sports Performance
Consultancy

Performance

Coaches
Technical Directors
Support Specialists

Teams

Rights holders
Business Leaders
Brand Specialists

Brands

Experience

Dair have been there since minute one of my managerial career, helping me shape and build the way I present, deliver and drive my vision. Every time we work together, they bring energy and ideas with respect, discipline and humility.

It seems hard to remember a time when cycling was a marginal sport for the UK. Dair played a significant role in helping British Cycling and our partners get more than 2 million more people riding bikes regularly as well as elevating the profile and interest in cycling, in all its forms, as a sport.

Undertaking one of the most important projects in our history Dair have been invaluable partners. Their efforts and achievements in helping us define and articulate the Lions brand, from its essence to application, has made them a key partner as we seek to further expand the impact and influence of the Lions in world sport.

They understand what elite coaching is all about – you get challenging and stimulating conversations, world class outputs and total discretion.

They’re totally immersed in performance, brimming with creative solutions that work and committed to making a difference whilst doing it all with solid graft, patience and good humour.

Don’t expect a ‘what you need is one of these’ approach. Or an easy ride. They will ask questions, listen and then push you hard and take you to places you don’t expect - but every time you and your people come out better and more enriched.

Without doubt, the comprehensive brand research and positioning project that Dair undertook was a crucial factor in enabling Lancashire Cricket to define and articulate its overall vision and brand strategy ahead of achieving its most successful commercial period ever.

 

Dair have been there since minute one of my managerial career, helping me shape and build the way I present, deliver and drive my vision. Every time we work together, they bring energy and ideas with respect, discipline and humility.

It seems hard to remember a time when cycling was a marginal sport for the UK. Dair played a significant role in helping British Cycling and our partners get more than 2 million more people riding bikes regularly as well as elevating the profile and interest in cycling, in all its forms, as a sport.

Undertaking one of the most important projects in our history Dair have been invaluable partners. Their efforts and achievements in helping us define and articulate the Lions brand, from its essence to application, has made them a key partner as we seek to further expand the impact and influence of the Lions in world sport.

 

They understand what elite coaching is all about – you get challenging and stimulating conversations, world class outputs and total discretion.

They’re totally immersed in performance, brimming with creative solutions that work and committed to making a difference whilst doing it all with solid graft, patience and good humour.

Don’t expect a ‘what you need is one of these’ approach. Or an easy ride. They will ask questions, listen and then push you hard and take you to places you don’t expect - but every time you and your people come out better and more enriched.

Without doubt, the comprehensive brand research and positioning project that Dair undertook was a crucial factor in enabling Lancashire Cricket to define and articulate its overall vision and brand strategy ahead of achieving its most successful commercial period ever.

Per Mertesacker

FIFA World Cup Winner / FA Cup Winner / Arsenal Academy Manager / BFG

Jonathan Day

British Cycling - Head of Sports and Major Events / Director of Development Motorsport UK
Multi Stakeholder & multi discipline specialist / sartorially on point

Charlie McEwen

CEO Rugby and Special Projects, CSM / Chief Operating officer, Britsh & Irish Lions
Sports & Entertainment Specialist / Fund Raiser

Peter Moores

Notts Cricket Head Coach / Two times England Head Coach / Notts Cricket Head Coach
Only Coach to Win Championship with two different teams / All rounder

Toni Minichiello

Multiple Olympic and World Medal Winning Coach / UK Sports, Coach of the Year
Coach to Dame Jessica Ennis-Hill / Chair of British Basketball / Frank Sinatra fan

Dean Ryan

Newport Dragons Director Of Rugby / Gloucester Rugby Head Coach
Worcester Warriors Head Coach / RFU Head of International Coaching / Cyclist

Justin Hopwood

Chief Commercial Officer Mike Burton Groups / Sales & Marketing Director Lancs CCC
Commercial lead on year-on-year record attendance growth at Emirates Old Trafford / Always Curious

Dair Publishing

Performance and lifestyle-based programming that celebrates independent thinkers, agitates individuals to improve and advocates for positive social change.

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