Dair have been there since minute one of my managerial career, helping me shape and build the way I present, deliver and drive my vision. Every time we work together, they bring energy and ideas with respect, discipline and humility.

It seems hard to remember a time when cycling was a marginal sport for the UK. Dair played a significant role in helping British Cycling and our partners get more than 2 million more people riding bikes regularly as well as elevating the profile and interest in cycling, in all its forms, as a sport.

Undertaking one of the most important projects in our history Dair have been invaluable partners. Their efforts and achievements in helping us define and articulate the Lions brand, from its essence to application, has made them a key partner as we seek to further expand the impact and influence of the Lions in world sport.

They understand what elite coaching is all about – you get challenging and stimulating conversations, world class outputs and total discretion.

Don’t expect a ‘what you need is one of these’ approach. Or an easy ride. They will ask questions, listen and then push you hard and take you to places you don’t expect - but every time you and your people come out better and more enriched.

Without doubt, the comprehensive brand research and positioning project that Dair undertook was a crucial factor in enabling Lancashire Cricket to define and articulate its overall vision and brand strategy ahead of achieving its most successful commercial period ever.